Our Journey

Manoj Kuriakose

Chairman & Managing Director – Saffal Business Endeavours

Saffal Business Endeavours is led by Manoj Kuriakose, a seasoned professional with over 20 years of leadership experience in FMCG, Food, Agricultural Commodities, Sales, Marketing, and Operations, spanning both Indian and multinational companies.

His expertise includes

• B2B & B2C business development

• FMCG & commodity distribution

• Supply chain & operations management

• Farmer procurement systems

• Scalable retail and food business models

Under his leadership, Saffal is built with a clear vision — to create a profitable, ethical, and inclusive food ecosystem that benefits farmers, consumers, partners, and investors alike.

Saffal Business Endeavours is a Kerala-based, future-ready enterprise operating across food processing, agricultural sourcing, FMCG distribution, and premium retail. Built on transparency and ethical sourcing, Saffal connects rural farmers directly with urban markets, ensuring fair pricing and superior product quality.

Our integrated model covers

• Farm-level procurement

• Hygienic processing & packaging

• Efficient logistics & distribution

• Premium consumer retail experiences

• By eliminating unnecessary intermediaries, Saffal ensures better income for farmers and better value for customers.